NEW LOOK, SAME AWARD-WINNING TEAS

We’re re-branding! After many years of using our beloved brand look, we’ve partnered with NYC-based Mucca Design to better reflect our vision. Stay tuned!

"Working with Wild Orchard Tea Company was a rare opportunity to help shape a brand at the intersection of regenerative agriculture, luxury, wellness, and sensory storytelling. As the strategy and design agency partner, our goal at Mucca was to distill the soul of Wild Orchard—a tea company with a deep commitment to purity, planet, and provenance—into a brand identity as intentional and elevated as the tea itself. 
 
From the outset, it was clear this was more than a typical rebranding project. Wild Orchard's regenerative organic practices, single-origin sourcing from Jeju Island, and nutrient-dense Korean teas demanded a brand world that could hold both substance and serenity. Through in-depth discovery, we unearthed key brand truths: the untamed vitality of the growing environment, the elegant simplicity of the product, and the desire to connect with environmentally conscious consumers. 
 
Strategically, we repositioned Wild Orchard as not just a Korean tea brand, but as an intentional organization going beyond organic to provide a pure wellness ritual rooted in its origins. Visually, we created a design system and color palette that felt specific to Wild Orchard – clean, grounded, and quietly luxurious with messaging to match. 
 
The result is a brand that feels unique, rare and real—confident in its story, yet minimal in its expression. This rebrand wasn’t just about aesthetics; it was about aligning every touchpoint with Wild Orchard’s deeper mission to honor the regenerative movement, inviting customers to not just drink tea, but experience its truest form."

Matteo Bologna

Founder & Executive Creative Director

Mucca Design